Thursday, 7 March 2013

Art of the Title

Art used in titles could refer to anything from the typography to the animations used on texts,if used effectively it can completely manipulate the viewers thoughts and ideas on what they think they should expect from the show/film as it's going to be the first part of the show that they see so making sure that first impressions are not only good but are a true reflection of what your show's about is crucial.Below are a few examples of different ways I believe are effective ways of using art in titles. 

2 Broke Girls:
 
 

The "2 Broke Girls" title sequence is interesting because it's very short,brief and doesn't seem to give away too much information unless you look into each element in detail.To begin with,there's good references to the title and synopsis of the show in the text such as the $ sign used in replacement of the s in "2 Broke Girls",
the font used for the text has a hard hitting,grungy look and grunge is usually associated with being grimy,sloppy and,all stereotypes of people who are "broke" which links back to the title of the show.The text comes onto the screen quick and violently which could suggest that you can expect the show to be fast paced.

As well as references used in the text there's also some simplistic but effective typography used such as the two - layer text which gives a nice 3-D effect making it stand out a lot more from the background.

Don't Trust the B**** in Apartment 23:



Compared to 2 Broke Girls,this show uses a completely different approach when it comes to art in title.Although the title is also very brief and only uses one shot it still does an excellent job at giving away hints to the viewer about what to expect.Clearly the title is supposed to be an animated close-up of an apartment buzzer/intercom,I believe that the production team has decided to make sure that all text used looks like it's meant to be a part of the set instead of off screen animations to let the viewer know that the show's meant to be a realistic depiction of someone's life.

There's a number of different types of fonts used as well as colour and placement.Each font used could be used to say something about someone who lives in the apartment number.For example,whoever lives in apartment 19 which says "Don't" could be said to be the mature one in the apartment as they're the only one that has a neatly placed name tag and they haven't given much away about their personality as they've used a simple white font with black background.I believe that apartment no.22 is meant to portray a stereotypical woman in her early 20's who lives in the city,this is because of the girly purple colour used as well as the creative font.The production team could have chosen to signify that to the viewer because of the fact that whoever's in apartment no.22 could be the main character and the person who has a problem with her neighbour,the "B**** in apartment 23".

There isn't much given awaay about whoever lives in apartment no.23 when looking at the art used which could be purposely as it gets the viewer thinking.

My Film:
For my film,I plan on creating an interesting,original and relevant graphics.The information here shown me how many different ways I could go about using art in my title sequence to make it eye-catching.I plan on using a very simple font in either white or black colour without any effects or animation at all.Me and my group plan on making the animation very basic as well,we would like to either play the text over the video and have it slowly fade from one to the other to jump to a black screen.This is because I want the audience to first of all focus more on what's going on in the opening sequence itself as well as to create enigma so my audience knows that I'm not looking to give too much away at all.

Inspiration for my opening sequence comes from the classic gangster film "The Godfather":   


A potential font I can use can be "Big Noodle Titling":

No comments:

Post a Comment