Tuesday, 5 March 2013

Opening Credits

Opening credits are shown at the beginning of a programme or film to list the most important members of the project. These are usually the producers, main cast, directors and editors.Credits can be shown in a number of different ways,the most basic and typical way of displaying credits is on either a blank screen or over the action in the film with basic typography placed in a corner.Other opening credits are more creative and can be build around a production number or animation.

According to Wikipedia (here),opening credits usually go in this order:Name of the studio,name of the production company,production,starring,film's title,featuring,casting/casted by,music,production design.I believe this is so that the more behind the scenes work can go first,then comes the people who are more involved such as the producers and actors.
A shot from the opening credits to a 007 film
Here are some examples of different type and styles of opening credit orders:

Elementary:



Mad Men:





The Shining:




Here credits have been used as a way to introduce the setting of the film to give the viewer an idea of what type of film they're watching,the typography and animation used for the text isn't as eye catching and effective which I believe is because the production team wanted the viewer to be more focused on what shots are being shown.The director has gone through great effort to get a number of different shots from aerial shots to crane shots.

My Film:
 Clearly opening credits are very important to establishing the right atmosphere and feel to a film as well creating enigma.I can use this knowledge to make sure that my opening sequence is engaging and interesting for my audience by using some of the conventions and skills I've studied.

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